Abode Domains – Business Plan

Executive Summary

Abode Domains is a complete outbound domain marketing business built around 218 premium, hand-registered, 20+ year aged .com domains. The business combines a high-value domain portfolio with proven systems for outbound lead generation, content marketing, and flexible sales (including lease-to-own).

Business Overview

Founded by Jeff Staniforth in Sydney, Australia, Abode Domains focuses on acquiring, valuing, marketing, and selling premium aged .com domains. The business operates across multiple platforms (Efty, Sedo, PitchBox) and includes a comprehensive operational PlayBook.

Key Assets

• 218 premium, 20+ year aged .com domains (valuation ~A$15.5 million)
• Fully documented outbound marketing system (PitchBox, lead generation, email sequences)
• The Abode Domains Monetization PlayBook (200+ pages)
• Master spreadsheet with automated valuation and reporting
• Established website, social media assets, and branding

Revenue Streams

• Individual domain sales
• Lease-to-own arrangements
• Bulk or portfolio sales
• Potential sale of the entire business as a turn-key asset

Status: Expressions of interest are now being accepted for the full business opportunity.